Saturday 30 March 2013

Tong Heng Confectionery

285 South Bridge Road, Singapore 058833
Tel: 6223-3649

#B1-10, Jurong Point Shopping Centre, Singapore 648886
Tel: 6794-6292

Where the century-old tradition is always the best…

Traditional egg tarts

Egg tart ($1.40) – Soft egg custard held in puff pastry

I love the diamond-shaped egg tarts here. Best eaten when they are fresh out of the oven and piping hot.

The skilfully made thin crust is fragrant and crispy. The egg custard? Heavenly. It is so soft; it literally melts in your mouth without you having to chew at all. The degree of sweetness is also just right. I actually enjoy the sweet aftertaste that lingers.

Not to mention that the contrasting texture of the pudding-like custard and crispy-skin pastry flakes are such a great combination, you derive much delight just from blending them in your mouth!

The tarts tend to become greasy and break easily when cold. Do warm them up for a better experience or try to eat them fresh out of the oven.


My Verdict
Food/Drink (4.5/5)

The traditional Chinese pastries are good. Especially the egg tarts.

Their barbecued pork pastry (char siew su), wife biscuits, curry puff and egg cakes are also big hits in the shop. But I personally do not like the egg cakes as they are too sweet. I have a sweet tooth, but even that is too sweet for me.

They also specialise in wedding pastries, as well as baby shower and longevity packages. Other seasonal goodies include Chinese New Year cookies and Mid-Autumn Festival’s mooncakes. Hot desserts like almond paste, and kaya toasts are also served.

Price Tag (3.5/5)

The pastries are slightly more expensive than other confectioneries in Singapore. But I think the egg tarts are worth a try if you have not done so. You can evaluate whether it is value for money later.

Milieu (3/5)

The main shop is located at the first level of a shop-house in Chinatown. The inner area displays the confectioneries. The seating area outside is a simple setup. Just tables and stools for you to enjoy the hot tasty treats on the spot.

They also operate a kiosk in the basement of Jurong Point shopping complex. I noticed that they have ovens there to bake the egg tarts on the spot, so rest assured that they are just as fresh as those offered in Chinatown. But I also noted that the variety offered at Jurong Point is less than the main branch.

Personal Touch (3/5)

Most people usually go for take-aways. It is an order-pay-and-go style for me as well. Not much interaction for me to comment about, but I think the cashier aunties can be pretty unfriendly at times.

Other information

I read about their beginnings in their Facebook page:
The family business was founded by Mr Fong Chee Heng who sailed from Guangdong, China to Singapore in the early 1900s and started off selling coffee and toast with a push cart. The business flourished and they relocated to a shop-house in the 1930s. A range of pastries and desserts were then introduced and these traditional recipes continued to be served for generations.

Going back for more? 

I am a fan of egg tarts so I will definitely go back for them.

Type: Deli, Bakery/Dessert
Cuisine: Local, Chinese, Asian
Wallet Size: $1+ onwards

Operating hours:
Daily 9am – 10pm

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